Entries by admin

SlideShare: From A Pivot To Being Acquired For $118 Million

SlideShare needs no introduction. It went from being a pivot of an already successful consulting business (Uzanto) and a pioneering software (MindCanvas) to being a force to reckon with in the professional content community present online. SlideShare had established its behemoth position in the content space when it was acquired by LinkedIn that helped leverage its […]

How to Learn Digital Marketing: The Ultimate Guide

Digital Marketing – How much of it is white noise and how much truly shows results? Any doubts surrounding this question have clearly been dispelled with marketing online reaching every nook and cranny of every business in every country. No one can escape it. I have been at it for a while (since 2013) and […]

How to Create a Marketing Strategy Using Your Competitors

In most scenarios when Growth Hackers/Digital Marketers begin working with new clients, it usually involves a set of questions that include “Who are your competitors?” & “Which keywords do you want to rank for?” Once they have these answers most times marketers dive into a pre-set list of activities to create a strategy around them based […]

How InMobi Became India’s First Unicorn

InMobi acquired the coveted title of India’s First Unicorn when it earned a $1 billion valuation and was strategically positioned to challenge the status quo of Google and Facebook in the mobile ad space. Despite the doubts and questions around InMobi’s profitability and success over the years, it turned full circle (yet again) this year when it made it […]

Wingify: How a B2B SaaS startup soared to $18M ARR

For Wingify to go from 0 to $18M in Annual Recurring Revenue, 6,000+ paid clients in 90+ countries, backed by a team that grew from the lone founder to 200+ people, in 7 years and that too bootstrapped is undeniably startling!   Fact Sheet Brand: Wingify Business: A SaaS (Software as a service) company offering market-leading tech […]