BharatMatrimony: Idea to IPO, The Complete Marketing Strategy Breakdown

Featured in the Limca Book Of World Records for Most Number Of Documented Marriages Online, Matrimony.com is India’s leader in online matchmaking with a market share of over 60%. With 3 million active users, 4000 employees, and 140 branches in India till date, the company’s growth story is fascinating, inspirational and a good example of brand … Continue reading BharatMatrimony: Idea to IPO, The Complete Marketing Strategy Breakdown

Chumbak: The Complete Marketing Breakdown

Vivek believes in not spending a lot of both time and money in designing and re-designing the logo for Chumbak. Instead, they made the right moves to capture the market they were catering to.

Let's get it straight; most Indian startups are failing. As a nation, we aren't producing what we must, and the struggle is real! Yeah, sure a lot of them are raising money but talk to any real entrepreneur, and they'd rather stay bootstrapped and never set sights on a VC ever. So how have certain successful startups … Continue reading Chumbak: The Complete Marketing Breakdown