How to Use Facebook: The Definitive Guide to Building Your Audience

How to use Facebook? Even the founders of Facebook grappled with this question when they first began. It started off as a platform “To give people the power to share and make the world more open and connected” and evolved into one that wants “to give people the power to build community and bring the … Continue reading How to Use Facebook: The Definitive Guide to Building Your Audience

How to Create a Marketing Strategy Using Your Competitors

In most scenarios when Growth Hackers/Digital Marketers begin working with new clients, it usually involves a set of questions that include “Who are your competitors?” & “Which keywords do you want to rank for?” Once they have these answers most times marketers dive into a pre-set list of activities to create a strategy around them based … Continue reading How to Create a Marketing Strategy Using Your Competitors

How to Learn Digital Marketing: The Ultimate Guide

Digital Marketing

Digital Marketing - How much of it is white noise and how much truly shows results? Any doubts surrounding this question have clearly been dispelled with marketing online reaching every nook and cranny of every business in every country. No one can escape it. I have been at it for a while (since 2013) and … Continue reading How to Learn Digital Marketing: The Ultimate Guide

Wingify: How a B2B SaaS startup soared to $18M ARR

For Wingify to go from 0 to $18M in Annual Recurring Revenue, 6,000+ paid clients in 90+ countries, backed by a team that grew from the lone founder to 200+ people, in 7 years and that too bootstrapped is undeniably startling!   Fact Sheet Brand: Wingify Business: A SaaS (Software as a service) company offering market-leading tech … Continue reading Wingify: How a B2B SaaS startup soared to $18M ARR

ShoutMeLoud: A content strategy breakdown to help scale your blog

Over 6.7 million people blog globally. Blogging is a trend that has caught on fast and furiously. How does one benefit from blogging, not just socially but also monetarily? The story of ShoutMeLoud a pathbreaking blog platform and its pioneering founder, Harsh Agrawal, tells us how to ride the blogging wave. Fact Sheet Brand: ShoutMeLoud … Continue reading ShoutMeLoud: A content strategy breakdown to help scale your blog

How Nearbuy Grew to 100,000+ Locations Using Experiential Marketing

Experiential Marketing - Nearbuy.com

Nearbuy.com (previously Groupon India) is a pan-India online marketplace platform that allows customers to connect with local merchants present in more than 35 cities in India. As a business, it allows customers to discover, buy, save and thereby engage with over 50,000 merchants across 100,000+ distinct locations in more than 18 product and service categories. … Continue reading How Nearbuy Grew to 100,000+ Locations Using Experiential Marketing

BharatMatrimony: Idea to IPO, The Complete Marketing Strategy Breakdown

Featured in the Limca Book Of World Records for Most Number Of Documented Marriages Online, Matrimony.com is India’s leader in online matchmaking with a market share of over 60%. With 3 million active users, 4000 employees, and 140 branches in India till date, the company’s growth story is fascinating, inspirational and a good example of brand … Continue reading BharatMatrimony: Idea to IPO, The Complete Marketing Strategy Breakdown

Chumbak: The Complete Marketing Breakdown

Vivek believes in not spending a lot of both time and money in designing and re-designing the logo for Chumbak. Instead, they made the right moves to capture the market they were catering to.

Let's get it straight; most Indian startups are failing. As a nation, we aren't producing what we must, and the struggle is real! Yeah, sure a lot of them are raising money but talk to any real entrepreneur, and they'd rather stay bootstrapped and never set sights on a VC ever. So how have certain successful startups … Continue reading Chumbak: The Complete Marketing Breakdown