Featured in the Limca Book Of World Records for Most Number Of Documented Marriages Online, Matrimony.com is India’s leader in online matchmaking with a market share of over 60%. With 3 million active users, 4000 employees, and 140 branches in India till date, the company’s growth story is fascinating, inspirational and a good example of brand … Continue reading BharatMatrimony: Idea to IPO, The Complete Marketing Strategy Breakdown
Let's get it straight; most Indian startups are failing. As a nation, we aren't producing what we must, and the struggle is real! Yeah, sure a lot of them are raising money but talk to any real entrepreneur, and they'd rather stay bootstrapped and never set sights on a VC ever. So how have certain successful startups … Continue reading Chumbak: The Complete Marketing Breakdown
After living abroad for close to five years (2011 - 2015), I decided to come back home and make a difference i.e. help startups scale their business through my marketing know how. But after interacting with over 1000 entrepreneurs via workshops, speaking opportunities and consulting gigs, I realized there were three main problems related … Continue reading Why this blog?