We all want to know the latest Digital Marketing Trends.
Not only 2018 but we also want to know the trends that will help us dominate in coming years. Since the landscape is changing so quickly, we decided to put all information in one place.
Here, we will share some insights and Top 10 latest and the upcoming Digital Marketing trends of 2019 and beyond.
- Video Content Surges
- Instagram – #1 Platform To Target Millenials
- Long Form Content And Why It Will Work
- Transformation of the Email
- Retargeting Customers to Drive Traffic and Conversions
- Quora Ads
- Growth In Podcast
- Growth In Sponsored Content Across Platforms
- Pick A Single Channel & Dominate It
- Influencer Marketing – Getting Them To Promote Your Content
Video Content Surges
Videos have become the single most powerful form of content and in 2019, videos are only going to get bigger and be one of the biggest Digital Marketing Trends. Smartphone users and Tablet users spend a lot of time watching videos on their phones on a daily basis. Cisco predicts that the global internet traffic videos will make up 80% of all internet traffic by 2019.
You have to be smart when it comes to creating videos. You can use a single video on different platforms by repurposing it squeezing every bit out of it. Optimize your videos with relevant keywords and tags.
1) How to Optimizing for Youtube search
When we search for a video, the one thing that catches our eyes is the “Title”. The title decides that whether we are going to click on the video or not. So, the title should be compelling.
Be as clear and concise as possible.
If the title closely matches the query of the viewer then it has more chances of being clicked. Backlinko found out that videos with exact keyword match are clicked more.
Here is a linear representation:
Here is what you need to understand first.
The official character limit for YouTube video is 1,000 characters according to Google. However, YouTube only shows the first two or three lines of the text. That is around 100 characters.
So, the bottom line is if you want to make your description effective then put the most important information on the top of the description like important links or CTA’s.
You can effectively use the 1,000 character space but remember the viewer is here to watch a video not read a story.
You need to insert relevant keywords in your description. Here is what Backlinko found out about relevant keywords being used in the description:
Using tags is important.
YouTube’s official Creator Academy suggests using relevant tags to let your viewer know what is your video is about but most importantly you are informing YouTube about the content and the context of the video.
The algorithm of YouTube then associates your video with similar videos which can enhance your reach. But using irrelevant can get you in trouble.
Google might even penalize you for using irrelevant tags.
Use tags that start with a question like “How do I” if you are providing a solution.
Repurposing Content Into Different Formats
Repurposing content is nothing new. However, there are a few things that you should remember.
We will talk about it in the coming part.
Voice Content On Audio Marketplaces
Here is the best part, Audio marketplaces along with Video are the part of the latest Digital Marketing Trends in 2019.
You can use your videos and upload its audio file on several Audio marketplaces like Spotify, Apple Music, and SoundCloud.
Remember: You can only upload audio files of videos like Podcasts, Discussions, Interviews, Debates and General topics. You can’t use the same audio file of “How to Knit a Scarf” on the Audio marketplaces. It can be confusing to the user.
You can’t turn Vlogs into audio files as well. It will sound like a bunch of noise the listener.
You can turn your podcasts into audio files. This is the easiest thing a YouTuber can do.
Check out Joe Rogan’s Podcast:
He has a podcast on Youtube and has the same podcast on different platforms like Anchor. Check it out:
Convert to blog text i.e. Transcript content
Transcribing your Video content into text is also one way to get the most out of the video content.
It is best for your website from an SEO standpoint. Plus, it will be useful for the user who loves to read. If you have a huge readership then you can link back the transcript your Youtube channel or simply embed it on the transcript.
Even if you don’t have a huge readership, you can still embed the video as the readership might increase slowly.
There are some amazing tools that can help you Transcript your videos into text.
Here is one of the best one: Trint
Infographics & Slides
Slideshare has a huge market. Repurposing your video content into slides and uploading it on Slideshare can help you reach a wider audience. You can always link back to your YouTube channel and increase your viewership and subscribers.
Note: Slideshare is a professional platform. It is most prominent with students. Marketing, IT and Entrepreneurship slides work the best.
People love reading infographics. They are a short and compact way of learning something. Turn your videos into Infographics to tell the entire story of the video in one single image.
Note: Infographics will work best if you have a ‘How To” video or you are telling a “Story”.
2) Instagram – #1 Platform To Target Millenials
Instagram owned by Facebook is rapidly becoming the #1 place to target millennials.
You might’ve something like this while scrolling through your Instagram feed.
This is an Instagram ad. This is how brands are trying to reach you and influence you to buy their products. Instagram Ads will affect Digital Marketing Trends in 2019.
Around 81% of the readers say that Social Media is the best way to reach them and out of that 81 % 40% say that Instagram is the best way for any brand to reach them.
With sponsored Instagram posts, stories and IGTV it is easier for the brands to reach people. When it comes to advertising, 57% of the readers selected a brand with a Humorous and a Social side to its advertising. 36% choose a brand with a Cause, followed by 33% Motivational spots and 30% real-life scenarios.
It is also shown that millennials are also loyal to the brand that cares about the society and the people rather than just making the profit.
3) Long Form Content And Why It Will Work
Content is the pillar of SEO.
There was a time when long-form-content was not used by top websites. The likelihood of Success of a meatier article is much more now than it was before.
Let us give you an example of a website: Wordstream
Wordstream were skeptics at first too. They used to adhere to the 1,000 words per article and fewer in some cases. They used to get decent traffic but they didn’t have a lot of Direct traffic and Return traffic. Plus, the bounce rate was also high.
Later they decided to switch to long-form content. The main goal was to increase user engagement and it worked well.
As you can see the strategy worked pretty well and they tripled the avg. time on site from 1:33 to 4:35. Thus, giving birth to a new Digital Marketing Trend in 2018 which will give way to long-form content in 2019.
Writing a 2500+ word article impacts a page’s rank on SERP. In the figure below from serpIQ, you can see that 2500 word articles perform better than most articles.
There are following things that you can do to make your content more appealing by making it more fleshier and attractive.
Write an in-depth 2,500+ word article.
Make the paragraphs short and if possible one-liners.
Optimize your content for Rich snippets: Answer boxes, Maps, Google Reviews
Learn how to do all the above from the resources below
- How to Optimize content for rich snippets or Google Featured snippets?
- How to optimize content for google reviews?
- Optimize your Content for Google Answer boxes
- 7 Ways to Score with Local Search Optimization
- International SEO: How to Optimize Your Website for Other Countries
4) Transformation of the Email
Do you remember when we visit a website and a pop-up comes on the screen and asks you your email address?
It asks you to subscribe to the website so that they can send you newsletters and their latest stuff.
Now the focus of the websites is changing as everyone wants their services to be more personalized.
As we spoke earlier, 81% people say that it is effective to reach them on social media. So, businesses and giant websites are playing this card.
Email has been shifting to Facebook Messenger and it is 619% more effective than email. There are 1.3 billion on Facebook Messenger every day
Facebook Messenger is a clear winner in front of email because. According to a research from Statista in 2016, email open rates were 5.9%-18.8% and the average Click Through Rates(CTR) were 0.4%-2.1%. While Messenger marketing had a staggering 80% open rates and 30% Click Through Rates(CTR).
So, Facebook Messenger is ca lear winner in terms of choice because on this platform you have the ability to build automated chatbots, videos, galleries, images, call-to-actions, and more making it the first choice of marketers and business owners to grow their business.
As you can see from the above figures that Messenger marketing is on the rise, Telegram is also gaining momentum.
Telegram is effective because it allows anyone to build a vibrant and dynamic community. It has the ability to create a real-time interaction between a user and the brand. You can add up to 100,000 members so it will scale as your brand grows.
5) Retargeting Customers to Drive Traffic and Conversions
Retargeting is also known as Remarketing. It is a process of online advertising where you target the traffic which bounced off from your website.
Experts say that only 2% of the web traffic converts on the first visit. Retargeting is a tool to target those 98% users who don’t convert by staying in front of their eyes. Retargeting is done for a long time and it is still in latest Digital Marketing Trends.
Videos are powerful because they capture attention.
In order to drive conversions and increase engagement, you have to be present where your shoppers are – i.e, phones, tablets and, desktops – this means making the most out of video’s popularity.
With the help of a video, viewers can be engaged and if the content is personalized then it can have a huge impact on product decisions, cross-channel touch points and brand awareness.
Google Ads Retargeting
Google Ads retargeting can help you in gaining new customers across the board. All you need to do is add a Google remarketing code known as tag or pixel to your website. When someone comes to your website that visitor will get added to your remarketing audience via browser cookies. You can customize the code for different pages on your website.
Same as video targeting, if someone comes to your website and doesn’t buy anything the remarketing campaign will help in retargeting that customer.
6) Quora Ads
Quora is a top platform to find reliable and valuable information.
People turn to quora if they need answers to their problems and people answer those questions showing their expertise based on the query.
So, showing your expertise in the form of Quora ads is the best way to build brand awareness and consideration.
It can drive traffic to your site, build authority on topics and finally boost conversions for your business making it one of the most vital Digital Marketing Trends in 2019.
7) Growth In Sponsored Content Across Platforms
There is a myth that advertising is expensive and there are only limited platforms that provide advertising services. The Digital Marketing Trends will change in the future so does advertising.
People will opt for smaller and far less expensive advertising platforms of today like Google, LinkedIn, and Instagram. We have compiled a list of such advertisers. Here it goes:
On Buysellads.com, first, you browse a hoard of blogs on which you want to place your ad.
Note: Before you place your ad, you should have a clear understanding of who your audience is.
Once you pick the blog, then you pick the location like the sidebar or the flash page. The location affects the price.
Then you upload a creative a.k.a the ad itself.
After you’ve placed the ad and placed it, you can analyze the ads, do A/B testing and cancel the underperforming ads.
Adroll is an excellent retargeting platform.
You can target various social networking sites like Facebook & Twitter with Adroll. They buy all the impressions on your behalf.
Adroll helps optimize your ads to the fullest, unlike Google. A team of analysts constantly work on keeping the click-through rates high and your costs low.
An average company makes $10 for every $1 spent.
Outbrain can seriously amplify your content and is a boon for content marketers.
According to Outbrain, the platform is capable of growing your audience by distributing your content on other sites. The audience coming from Outbrain is already in the content consumption mode and they are looking for something new to discover. It can change the face of Digital Marketing Trends forever.
Like we said, it is a boon for content marketers. So, if you are in a pinch of time and need to get your content out there then Outbrain is the platform that you should go for.
Outbrain Ads in Action:
8) Growth In Podcast
Podcasts have grown in the past few years and have become the latest Digital Marketing Trends and they will continue to be in 2019.
Here are some predicted Podcast trends in 2019.
- In-car listening increases as the cars with in-dash, internet-powered entertainment systems have increased in sales.
- Increase in the number of Smart Speakers will push people to listen to podcasts.
- 49% of people will listen at home. It is a solo activity not to be done with friends. So, most of the people will listen to podcasts at home.
- There is a lot of room for growth in podcasts. There is a huge opportunity to make it easier to listen to podcasts in cars or on smart speakers.
Here are some facts about Podcasts in 2018:
Source: Pacific Content
9) Pick A Single Channel & Dominate It
This is indirectly related to building your personal brand. You need to pick a channel that you are good at and dominate it. You can be on the other platforms later when your personal brand is taking off. Focusing on a single channel will pay off as all your attention will be on it. This one of those Digital Marketing Trends that will go on for a long period of time.
I’ll give you some examples:
Brian Dean – SEO
Brian Dean from Backlinko.com is a legend when it comes to SEO and Link-Building. Over the years he has amassed tremendous SEO knowledge to launch the most popular SEO training websites in the world.
However, he wasn’t always successful. He quit his job in 2010 to work in SEO full time. He had his ups and downs and he elaborates on his struggle in an interview with GrowthEverywhere.
Brian does a few things that have made him the leader in SEO.
- He has an 80/20 rule where he spends 20% time on writing content and 80% time in distributing it.
- He sends or used to send 250 emails every day for every fresh post that he publishes.
- Brian discovers content in his niche that’s already performing well.
- He takes that as a base and makes the content better.
- Brian promotes the content by reaching out to people who shared the content he found in 3rd step.
That’s what makes him dominate the single channel he is focused on.
Logan Paul – Youtube
Logan Paul is a famous YouTuber with around 18 million followers. He was a Vine superstar but after Vine ended he moved on to YouTube. After his big move, his millions of Vine followers subscribed to him. Now let’s see how he dominated YouTube.
Explosive Growth: After getting millions of subscribers on YouTube his loyal fans to watch his videos. The numbers tell Youtube that the video is worth watching and worth sharing on the suggested videos on the sidebar. This creates a feedback loop of views. Logan posts a video, his millions of fans watch it and YouTube promotes it. This happens the next day and it repeats.
It’s Everyday Bro: YouTube is fond of two things: Long videos and daily posts. Logan posts a vlog every single day. This tells YouTube that their content is amazing.
Kids idolize Logan. From old ages, teenagers idolize a young superstar who they can look up to. This tells us that first, he dominated Vine and then he dominated Youtube. He focused on one channel and exploded.
It is abundantly clear that focusing on one channel is the latest Digital Marketing trends of 2018 and the future.
10) Influencer Marketing – Getting Them To Promote Your Content
Influencer Marketing is a type of marketing where the key leaders in a certain field of marketing platform drive your brand’s message to the larger market. Rather than opting for conventional marketing tactics and targeting a large group of consumers, you hire and pay influencers to get the word out for you to your target audience.
Influencer marketing goes hand in hand with Social Media and Content Marketing.
Instagram: It has become one of the best platforms to earn your audience. If you have a clothing brand that you want to promote then there are a number of fitness models or Instagram models that you can reach out to promote your product.
YouTube: A lot of YouTubers make money from ‘Sponsored Videos”. Companies turn to these YouTubers to market their products because they already have millions of subscribers. These millions of subscribers have there targeted audience and this drives revenue to their website.
Bloggers: There are some influential bloggers and websites to which people turn to when they need some information. Thousands of people land on their website and if they see something that they are interested in they will buy it.
Digital Marketing Trends – The Bottom Line
There you go.
We have listed the latest Digital Marketing Trends of 2018 and these trends will be prominent in 2019 as well. The landscape of Digital marketing is very fickle and with new platforms and technologies coming out every day, the Digital Marketing Trends also change with them.