Facebook Page: Jaypore

What is the Page about?

Jaypore is an E-commerce website, they curate best designs from artisans and craftsman from across India and deliver them to the global audience.

Some Interesting stats:

  • No of Followers/Page likes: 448,170 as on 1st May 2019
  • Posts per Day: 2 or 3 posts per day
  • Average engagement per posts is between 150 to 400 i. e they at least 100 likes for their posts. And around 3-5 comments.
  • Jaypore gets 10.01% of their traffic from social media channels. And out of 10.01%, traffic from Facebook is 19.59% of their social traffic i.e approximately 2% of their traffic comes from Facebook.
  • Jaypore has 26 people managing their page from different locations.

How they use Facebook?

  • As a community building channel.
  • As an assisted conversion channel.
  • For support.

Type of Posts

  • Image posts with Link to the Product Page
  • Video posts.
  • Sale posts.
  • Event posts.
  • Facebook Live videos

How have they grown to x members- Things they do different

1. Facebook Ads:

  • They run ads displaying their products.
  • Jaypore uses Carousel Ads and Photo Ads displaying their products. These ads are linked to their product page on their website.

2. Types of contents

Primary Content

  • They share their product images

.

  • Share their upcoming sale

  • Shares their Offline events

  • Share live videos of their events

Secondary Content

  • They share videos of craftsmen working on a different type of materials.
  • They share craftsmen working on meenakari material, how Lucknowi embroidery is done.

Tertiary Content

  • Jaypore share monument images, Food images from other pages and credit them.
  • They share videos of a traditional form of musical instruments.

3. Each and every post has a link to their website.

4. Good quality product images.

5. Showing top contributors.

6. Responding to the customer’s messages.

Divya Shree

Divyashree does Facebook marketing, social media marketing, Content marketing, and Content writing.
Contact her: divya.mysore.cs@gmail.com
Divya Shree

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