stack of books

Facebook Link

LBB, Bangalore

What Is The Group About?

LBB gives recommendations about the latest and greatest events, food joints and shopping destinations in your city, which you can experience with your friends.

In their own words,

LBB is a discoveries and recommendations platform, to find and share awesome things in your city.

Some Interesting Stats

  • Number of likes: 212,673 (as per May 2019)
  • Posts per day: ~10
  • Average engagement per post: ~10 likes, 2 comments
  • Number of followers: 214,268 ( as per May 2019)
  • % of traffic that comes through Facebook: More than 94% of their social traffic comes from their Facebook pages, and social is around 8% of their total traffic.

similarweb social traffic for lbb

Source: https://www.similarweb.com/website/lbb.in#social 

Want to leverage Facebook for your business? Check out our Facebook Checklist to get started today!

How Do They Use Facebook?

lbb post about place to visit near bangalore

  • As a way to promote their ongoing offline events

lbb_events_list

  • Show off user-generated content: Users use the tag #ifoundawesome to share any awesome things they found in their neighbourhood, and LBB shares a few of them on their Facebook page.

#ifoundawesome things to do

  • As a way to interact with their customers: They have messenger, where customers can talk directly to their staff.

lbb messenger

lbb post about new drive in theatre in bangalore

Types Of Posts

  • Videos

video content lbb

  • Simple posts + images

lbb post with images

  • Sponsored content

lbb sponsored content fabindia collab

Looking for a full marketing breakdown, not just Facebook? Head on over to see how Nearbuy grew to 100,000+ locations.

How Have They Grown To 200K+ Likes

LBB carved a niche for itself as a place to find the newest and hottest things happening in your city. With the introduction of localised Facebook pages (each page catering to one city), LBB’s popularity only increased.

  • Tertiary/ Secondary content: No such content on the Facebook page. It is mainly used to drive traffic to the website.
  • Primary content:
    • Things to do/ see/ eat in Bangalore
    • Contests to win tickets to events
  • Offline events: Mostly collaborations with sponsors, could be –
    • New business
    • New locations of existing businesses
    • Seasonal events
    • Events to sell their products

Facebook Ads

LBB has 160 active ads in India with the CTA ‘Install Now’ or ‘Shop Now’ (on their website) or ‘Read Now’.  The ads can be broken down in three categories.

Type 1

Objective – Download the app.

Target – New customers who enjoy travelling or eating out

Ad Copy – “Foodies, We found the BEST places for eating out or ordering in!” or “Want To Get Out Of Town? Check out cool vacay spots on the LBB App 🌴”

ad to download app

Type 2

Objective – Drive Sales.

Target – New and Existing customers.

Ad Copy – “Workwear Clearance sale, 24 hours only.”

ad to drive sales of their products

Type 3

Objective – Drive traffic to website.

Target – New and Existing customers.

Ad Copy – Has the title and featured snippet of a blog post.

ad to drive traffic to website

Source: Facebook Ads 

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Vijayalakshmi Vedantham

A software developer with a love for writing, Vijayalakshmi loves to use her analytical mind to observe and understand the world around her and explain it to people around her with her writings. On weekends, you will usually find her learning about something new, or exploring the food joints around the city.
Vijayalakshmi Vedantham

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