How to get a Digital Marketing Job?

With a competitive job market, it is getting tougher and tougher to get a job in Digital Marketing. The candidates are getting sharper and more knowledgeable while the companies are getting more sagacious when it comes to hiring candidates.

In the midst of all the confusion, you might be thinking “How to get a Digital Marketing job?”. Well, you don’t have to worry anymore because I, the founder of Growth Spartan is going to give you a handful of powerful ideas on “How to start a career in digital marketing” and to keep you on the top of your game.

A little about me, I has helped over a 1,000 aspiring entrepreneurs and 50 startups in North America, Latin America, and Asia.  

Listen to my Growth Spartan podcast on How to get a Digital Marketing job:

How to Get a Digital Marketing job? marketing-landscape

Source: Digital Marketing Institute

My Observations

I observed while hiring that the candidates commit the same mistake over and over while applying for a Digital Marketing job.

  • They have not done enough research about the company
  • They don’t have the right skill set
  • They are not interested enough. I.e, they are looking for a job just for sake of doing a job.

According to me, there are tons of Digital Marketing opportunities in the market. The candidates have to be smart enough to grab the opportunities.

Next, let me tell you How to get a Digital Marketing job?

How to get a Digital Marketing job?

There are 4 basic things a candidate should do to get a Digital Marketing job.

  1. Basic Skill Set
  2. Reverse Engineer the skill set
  3. Quality over Quantity
  4. Pitch

1) Basic Skill Set

This thing is pretty much self-explanatory.

You must have the basic skill set for the job you are applying. For example: if you are applying for the job of an SEO analyst then you should have a basic idea of On-Page SEO and Off-Page SEO.

2) Reverse Engineer The Skill Set

Look at the kind of skill sets the companies are asking for and look for the job description and also at the roles and responsibilities.

For Example: If the job portal says the company is looking for an SEO Analyst then you have to ask yourself the following questions.

  • What does SEO really mean?
  • Is it about Keyword Research?
  • Is it about On-page optimization?
  • Is it about Link Building?

Write these skills down and think how you are going to learn those skills. The best way to learn these skills is by reading, talking to people who know about SEO and you can also learn by watching YouTube videos.

Getting hands-on experience in these skills even if it means doing it for free. This tip will help you immensely in starting a career in Digital Marketing.

3) Quality Over Quantity

These are tons of Digital Marketing job opportunities but you don’t need all of them. You need to pinpoint on the companies you really want to work for.

So, apply for top 5 companies you want to work for instead of applying for 100 companies. They can be small and midsized businesses or they can be startups.

Research thoroughly about the company on the following prospects:

  • How does their team look like?
  • What sort of marketing activities they are doing across the board?
  • Where they can improve themselves?

So, instead of spending 5 minutes on 100 companies, spend around 30 minutes to an hour quality time on each company that you want to apply for.

4) Pitch – Don’t Apply

Like we said in the 3rd point that pitch to the companies you really want to work for.

  • Pitch to them in terms of why they should hire you.
  • Pitch to them how you can grow their business.
  • Directly pitch to the founders

Don’t pitch to the founders of MNC’s but you can pitch to the founders of SMB’s and Startups.

Create a thorough plan of 4 to 5 pages with images and bullet points on “Where they are lacking and Where are they doing great in terms of Marketing?” and  “how you can improve their business and help them scale?”

Pro Interview Tip: When you are going through the interview process, have the attitude that “You want the job but you don’t need the job”. Showing desperation can make them undervalue your worth.

The Round-Up

I have given some incredible tips on How to get a Digital Marketing job? Following these tips, I myself had got jobs and consulting gigs in the past. Listen to the podcast that has been embedded in the article and you will get to know some more insights on how to start a career in digital marketing? Leave a comment down below if you find these tips useful.

Digital Marketing Trends

We all want to know the latest Digital Marketing Trends.

Not only 2018 but we also want to know the trends that will help us dominate in coming years. Since the landscape is changing so quickly, we decided to put all information in one place.

Here, we will share some insights and Top 10  latest and the upcoming Digital Marketing trends of 2019 and beyond.

Video Content Surges

Videos have become the single most powerful form of content and in 2019, videos are only going to get bigger and be one of the biggest Digital Marketing Trends. Smartphone users and Tablet users spend a lot of time watching videos on their phones on a daily basis. Cisco predicts that the global internet traffic videos will make up 80% of all internet traffic by 2019.

You have to be smart when it comes to creating videos. You can use a single video on different platforms by repurposing it squeezing every bit out of it. Optimize your videos with relevant keywords and tags.

1) How to Optimizing for Youtube search

1) Title

It’s simple.

When we search for a video, the one thing that catches our eyes is the “Title”. The title decides that whether we are going to click on the video or not. So, the title should be compelling.

Be as clear and concise as possible.

If the title closely matches the query of the viewer then it has more chances of being clicked. Backlinko found out that videos with exact keyword match are clicked more.

Here is a linear representation:

Digital Marketing Trends - Exact Match Title

Source: Backlinko

 

2) Description

Here is what you need to understand first.

The official character limit for YouTube video is 1,000 characters according to Google. However, YouTube only shows the first two or three lines of the text. That is around 100 characters.

So, the bottom line is if you want to make your description effective then put the most important information on the top of the description like important links or CTA’s.

You can effectively use the 1,000 character space but remember the viewer is here to watch a video not read a story.

You need to insert relevant keywords in your description. Here is what Backlinko found out about relevant keywords being used in the description:

Digital Marketing Trends - keyword-in-description

 

Source: Backlinko

3) Tags

Using tags is important.

YouTube’s official Creator Academy suggests using relevant tags to let your viewer know what is your video is about but most importantly you are informing YouTube about the content and the context of the video.

The algorithm of YouTube then associates your video with similar videos which can enhance your reach. But using irrelevant can get you in trouble.

Google might even penalize you for using irrelevant tags.

Use tags that start with a question like “How do I” if you are providing a solution. 

 

Repurposing Content Into Different Formats

Repurposing content is nothing new. However, there are a few things that you should remember.

We will talk about it in the coming part.

Voice Content On Audio Marketplaces

Here is the best part, Audio marketplaces along with Video are the part of the latest Digital Marketing Trends in 2019. 

You can use your videos and upload its audio file on several Audio marketplaces like Spotify, Apple Music, and SoundCloud.

Remember: You can only upload audio files of videos like Podcasts, Discussions, Interviews, Debates and General topics. You can’t use the same audio file of “How to Knit a Scarf” on the Audio marketplaces. It can be confusing to the user.

You can’t turn Vlogs into audio files as well. It will sound like a bunch of noise the listener.

You can turn your podcasts into audio files. This is the easiest thing a YouTuber can do.

Check out Joe Rogan’s Podcast:

Digital Marketing Trends

 

He has a podcast on Youtube and has the same podcast on different platforms like Anchor. Check it out:

Digital Marketing Trends - anchor

 

Convert to blog text  i.e. Transcript content

Transcribing your Video content into text is also one way to get the most out of the video content.

It is best for your website from an SEO standpoint. Plus, it will be useful for the user who loves to read. If you have a huge readership then you can link back the transcript your Youtube channel or simply embed it on the transcript.

Even if you don’t have a huge readership, you can still embed the video as the readership might increase slowly.

There are some amazing tools that can help you Transcript your videos into text.

Here is one of the best one: Trint

Digital Marketing Trends - Trint Video Transcript

 

Infographics & Slides

Slideshare has a huge market. Repurposing your video content into slides and uploading it on Slideshare can help you reach a wider audience. You can always link back to your YouTube channel and increase your viewership and subscribers.

Note: Slideshare is a professional platform. It is most prominent with students. Marketing, IT and Entrepreneurship slides work the best.

People love reading infographics. They are a short and compact way of learning something. Turn your videos into Infographics to tell the entire story of the video in one single image.

Note: Infographics will work best if you have a ‘How To” video or you are telling a “Story”.

 

2) Instagram – #1 Platform To Target Millenials

Instagram owned by Facebook is rapidly becoming the #1 place to target millennials.

You might’ve something like this while scrolling through your Instagram feed.

Digital Marketing trends - Instagram Ads

Source: Later

This is an Instagram ad. This is how brands are trying to reach you and influence you to buy their products. Instagram Ads will affect Digital Marketing Trends in 2019.

Around 81% of the readers say that Social Media is the best way to reach them and out of that 81 % 40% say that Instagram is the best way for any brand to reach them.

Digital Marketing trends - Instagram

Source: Adweek

With sponsored Instagram posts, stories and IGTV it is easier for the brands to reach people. When it comes to advertising, 57% of the readers selected a brand with a Humorous and a Social side to its advertising. 36% choose a brand with a Cause, followed by 33% Motivational spots and 30% real-life scenarios.

It is also shown that millennials are also loyal to the brand that cares about the society and the people rather than just making the profit.

 

3) Long Form Content And Why It Will Work

Content is the pillar of SEO.

There was a time when long-form-content was not used by top websites. The likelihood of Success of a meatier article is much more now than it was before.

Digital Marketing Trends - Long Form Content

Let us give you an example of a website: Wordstream

 

Wordstream were skeptics at first too. They used to adhere to the 1,000 words per article and fewer in some cases. They used to get decent traffic but they didn’t have a lot of Direct traffic and Return traffic. Plus, the bounce rate was also high.

Later they decided to switch to long-form content. The main goal was to increase user engagement and it worked well.

Digital Marketing Trends - Avg. Screen time

As you can see the strategy worked pretty well and they tripled the avg. time on site from 1:33 to 4:35. Thus, giving birth to a new Digital Marketing Trend in 2018 which will give way to long-form content in 2019.

Writing a 2500+ word article impacts a page’s rank on SERP. In the figure below from serpIQ, you can see that 2500 word articles perform better than most articles.

Digital Marketing Trends

Source: Wordstream

There are following things that you can do to make your content more appealing by making it more fleshier and attractive.

Write an in-depth 2,500+ word article.

Make the paragraphs short and if possible one-liners.

Optimize your content for Rich snippets: Answer boxes, Maps, Google Reviews

Learn how to do all the above from the resources below

Resources:

4) Transformation of the Email

Do you remember when we visit a website and a pop-up comes on the screen and asks you your email address?

It asks you to subscribe to the website so that they can send you newsletters and their latest stuff.

Now the focus of the websites is changing as everyone wants their services to be more personalized.

As we spoke earlier, 81% people say that it is effective to reach them on social media. So, businesses and giant websites are playing this card.

Facebook Messenger

Email has been shifting to Facebook Messenger and it is 619% more effective than email. There are 1.3 billion on Facebook Messenger every day

Facebook Messenger is a clear winner in front of email because. According to a research from Statista in 2016, email open rates were 5.9%-18.8% and the average Click Through Rates(CTR) were 0.4%-2.1%. While Messenger marketing had a staggering 80% open rates and 30% Click Through Rates(CTR).

So, Facebook Messenger is ca lear winner in terms of choice because on this platform you have the ability to build automated chatbots, videos, galleries, images, call-to-actions, and more making it the first choice of marketers and business owners to grow their business.

Telegram

As you can see from the above figures that Messenger marketing is on the rise, Telegram is also gaining momentum.

Telegram is effective because it allows anyone to build a vibrant and dynamic community. It has the ability to create a real-time interaction between a user and the brand. You can add up to 100,000 members so it will scale as your brand grows.

5) Retargeting Customers to Drive Traffic and Conversions

Retargeting is also known as Remarketing. It is a process of online advertising where you target the traffic which bounced off from your website.

Experts say that only 2% of the web traffic converts on the first visit. Retargeting is a tool to target those 98% users who don’t convert by staying in front of their eyes. Retargeting is done for a long time and it is still in latest Digital Marketing Trends.

Digital Marketing Trends - Retargeting

Source: Retargeter

 

Video Retargeting

Videos are powerful because they capture attention.

In order to drive conversions and increase engagement, you have to be present where your shoppers are – i.e, phones, tablets and, desktops – this means making the most out of video’s popularity.

With the help of a video, viewers can be engaged and if the content is personalized then it can have a huge impact on product decisions, cross-channel touch points and brand awareness.

Digital Marketing Trends - Retargeting

Source: Criteo

Google Ads Retargeting

Google Ads retargeting can help you in gaining new customers across the board. All you need to do is add a Google remarketing code known as tag or pixel to your website. When someone comes to your website that visitor will get added to your remarketing audience via browser cookies. You can customize the code for different pages on your website.

Same as video targeting, if someone comes to your website and doesn’t buy anything the remarketing campaign will help in retargeting that customer.

 

6) Quora Ads

Quora is a top platform to find reliable and valuable information.

People turn to quora if they need answers to their problems and people answer those questions showing their expertise based on the query.

So, showing your expertise in the form of Quora ads is the best way to build brand awareness and consideration.

It can drive traffic to your site, build authority on topics and finally boost conversions for your business making it one of the most vital Digital Marketing Trends in 2019.

Digital Marketing Trends - Quora Ads

Source: Instapage

 

7) Growth In Sponsored Content Across Platforms

There is a myth that advertising is expensive and there are only limited platforms that provide advertising services. The Digital Marketing Trends will change in the future so does advertising.

People will opt for smaller and far less expensive advertising platforms of today like Google, LinkedIn, and Instagram. We have compiled a list of such advertisers. Here it goes:

BuySellAds.com

On Buysellads.com, first, you browse a hoard of blogs on which you want to place your ad.

Digital Marketing Trends - Adroll

 

Note: Before you place your ad, you should have a clear understanding of who your audience is.

Once you pick the blog, then you pick the location like the sidebar or the flash page. The location affects the price.

Then you upload a creative a.k.a the ad itself.

After you’ve placed the ad and placed it, you can analyze the ads, do A/B testing and cancel the underperforming ads.

Adroll

Adroll is an excellent retargeting platform.

Digital Marketing Trends - Adroll

You can target various social networking sites like Facebook & Twitter with Adroll. They buy all the impressions on your behalf.

Adroll helps optimize your ads to the fullest, unlike Google. A team of analysts constantly work on keeping the click-through rates high and your costs low.

An average company makes $10 for every $1 spent.

Outbrain

Outbrain can seriously amplify your content and is a boon for content marketers.

According to Outbrain, the platform is capable of growing your audience by distributing your content on other sites. The audience coming from Outbrain is already in the content consumption mode and they are looking for something new to discover. It can change the face of Digital Marketing Trends forever.

Like we said, it is a boon for content marketers. So, if you are in a pinch of time and need to get your content out there then Outbrain is the platform that you should go for.

Outbrain Ads in Action:

Digital Marketing Trends - outbrain

Source: TimeDoctor

 

8) Growth In Podcast

Podcasts have grown in the past few years and have become the latest Digital Marketing Trends and they will continue to be in 2019.

Here are some predicted Podcast trends in 2019.

  • In-car listening increases as the cars with in-dash, internet-powered entertainment systems have increased in sales.
  • Increase in the number of Smart Speakers will push people to listen to podcasts.
  • 49% of people will listen at home. It is a solo activity not to be done with friends. So, most of the people will listen to podcasts at home.
  • There is a lot of room for growth in podcasts. There is a huge opportunity to make it easier to listen to podcasts in cars or on smart speakers.

Here are some facts about Podcasts in 2018:

Digital Marketing Trends - Podcast

Source: Pacific Content

 

9) Pick A Single Channel & Dominate It

This is indirectly related to building your personal brand. You need to pick a channel that you are good at and dominate it. You can be on the other platforms later when your personal brand is taking off. Focusing on a single channel will pay off as all your attention will be on it. This one of those Digital Marketing Trends that will go on for a long period of time. 

I’ll give you some examples:

Brian Dean – SEO

Brian Dean from Backlinko.com is a legend when it comes to SEO and Link-Building. Over the years he has amassed tremendous SEO knowledge to launch the most popular SEO training websites in the world.

However, he wasn’t always successful. He quit his job in 2010 to work in SEO full time. He had his ups and downs and he elaborates on his struggle in an interview with GrowthEverywhere.

 

Brian does a few things that have made him the leader in SEO.

  1. He has an 80/20 rule where he spends 20% time on writing content and 80% time in distributing it.
  2. He sends or used to send 250 emails every day for every fresh post that he publishes.
  3. Brian discovers content in his niche that’s already performing well.
  4. He takes that as a base and makes the content better.
  5. Brian promotes the content by reaching out to people who shared the content he found in 3rd step.

That’s what makes him dominate the single channel he is focused on.

 

Logan Paul – Youtube

Logan Paul is a famous YouTuber with around 18 million followers. He was a Vine superstar but after Vine ended he moved on to YouTube. After his big move, his millions of Vine followers subscribed to him. Now let’s see how he dominated YouTube.

Explosive Growth: After getting millions of subscribers on YouTube his loyal fans to watch his videos. The numbers tell Youtube that the video is worth watching and worth sharing on the suggested videos on the sidebar. This creates a feedback loop of views. Logan posts a video, his millions of fans watch it and YouTube promotes it. This happens the next day and it repeats.

It’s Everyday Bro: YouTube is fond of two things: Long videos and daily posts. Logan posts a vlog every single day. This tells YouTube that their content is amazing.

Kids idolize Logan. From old ages, teenagers idolize a young superstar who they can look up to. This tells us that first, he dominated Vine and then he dominated Youtube. He focused on one channel and exploded.

It is abundantly clear that focusing on one channel is the latest Digital Marketing trends of 2018 and the future.

 

10) Influencer Marketing – Getting Them To Promote Your Content

Influencer Marketing is a type of marketing where the key leaders in a certain field of marketing platform drive your brand’s message to the larger market. Rather than opting for conventional marketing tactics and targeting a large group of consumers, you hire and pay influencers to get the word out for you to your target audience.

Influencer marketing goes hand in hand with Social Media and Content Marketing.

Instagram: It has become one of the best platforms to earn your audience. If you have a clothing brand that you want to promote then there are a number of fitness models or Instagram models that you can reach out to promote your product.

YouTube: A lot of YouTubers make money from ‘Sponsored Videos”. Companies turn to these YouTubers to market their products because they already have millions of subscribers. These millions of subscribers have there targeted audience and this drives revenue to their website.

Bloggers: There are some influential bloggers and websites to which people turn to when they need some information. Thousands of people land on their website and if they see something that they are interested in they will buy it.

Digital Marketing Trends – The Bottom Line

There you go.

We have listed the latest Digital Marketing Trends of 2018 and these trends will be prominent in 2019 as well. The landscape of Digital marketing is very fickle and with new platforms and technologies coming out every day, the Digital Marketing Trends also change with them.

Digital Marketing Trends

After the Digital Marketing revolution in the 90’s, the Digital Space is constantly under change and the Future of Digital Marketing is beaming with potential.

The revolutionary change that came with the birth of Google is never-ending and the technological advancements outpace the current technology within months.

So, today we will be talking about the Future of Digital Marketing and how the advancements will effect the future of search, social media, and everything related to Digital Marketing. Let’s see what Digital Marketing has in store for us:

Data Will Conquer

Data-driven marketing has been the base of Digital Marketing since 2017, and every digital marketer has used it to make strategies. To make a strategy work, data is the first thing that you need. Understanding the consumer behavior and understanding the consumer journey helps in creating content, social media strategies or ads.

Future of Digital Marketing

Image Source

Consumer journey data also helps in creating sales funnels. It is abundantly clear that executives will use this Digital Marketing Trend to understand their buyer persona and help them understand their needs to deliver better.

Mobile Will Reign Over The World

Handheld and mobile devices are the trend. 60% of digital minutes are recorded from mobile devices. Be it Facebook searches or advertising or youtube videos. The content creators will have to work on an entirely different type of content.

The Digital Marketing strategies have to evolve and adapt according to this Digital Marketing Trend. Mobile devices are everywhere but in 2018 and beyond, mobile devices will reign over the world completely.

The Immediacy A.K.A Micro Moments.

Future of Digital Marketing - Micromonents

The future of Digital Marketing is overflowing with opportunities . As we all know that Mobile devices will be everywhere in the world, the decision making with these devices will be even quicker. Google calls it Micro Moments.

These Micro Moments consist of moments like “I want to know”, “ I want to go”, “I want to buy”. With a mobile device handy all time of the day, decision making will be even quicker. The retargeting strategy will take a whole different turn because of this Digital Marketing trend.

Ads Will Be More Meaningful

Ads are constantly changing in the future of Digital Marketing, the ads will be very vesatile. Advertisements make a huge chunk of a Digital Marketing Strategy as they reach a specific audience expeditiously.
An issue of the audience gradually stowing away from the ads is raising. Marketers need to strategize their whole approach to ads.

Future of Digital Marketing - Top-Social-Platforms

Image Source

Ads with more meaning and highly specific objective and capacity will work instead of ads that provide less or no value. With changing times, mobile ad platforms like Instagram, Facebook and Snapchat will be major in the coming years.

Augmented Reality Will Change Everything

We have all witnessed what AR integrated with a Social Media platform is capable of doing i.e, Pokemon Go. AR will be an absolute game changer and it will completely transform the Future of Digital Marketing.

via GIPHY

Experts predict that Facebook and Instagram will integrate Augmented Reality into their platforms. We can only imagine how consuming the video content will be revolutionized after it. The content creators will have to adapt to this trend and introduce themselves to the tools that will help learn AR.

Oversupply Of Influencers

In coming years, Influencers will lose their luster. Companies spend a lot of moolah on Influencers but influencers don’t deliver as expected from them.

Over time companies will shift their gaze from Influencer Marketing to a more organic method of promoting content. With an oversupply of influencers and their demand is going to decrease and with an ROI standpoint, there is no alternative of Organic Promotional Methods.

Video Content Will Be Revisited

79% of customers prefer video content if they want to understand a particular product. In 2019 video content will be thriving but it will not be enough for the customers. Live videos will be the weapon of choice for customers.

Future of Digital Marketing - Facebook Live

Image Source

All the Social Media Platforms have incorporated the live video streaming feature. The future of marketing will be an expert explaining the product in a professional live video.

Live videos are an excellent way to connect with your audience. You can get live feedback from your audience and it is much better than a video ad or a sample video.

Talking Machines Will Prevail

By Talking Machines we mean conversational interfaces like Google Assistant, Amazon’s Alexa and Cortana. These interfaces are a breakthrough in terms of house connectivity. These interfaces and chatbots have already become an integral part of people’s lives because it is clear that 65% of the people like to solve conflicts without having a conversation with a human being. Chatbots on a website can help a customer to navigate or get information about his/her transactions.

AI Takes Charge

As we spoke about chatbots and the conversational interfaces in the previous point, Artificial Intelligence will make these interfaces possible. Plus, 75% of the business executives have confirmed that they will amalgamate their businesses with AI.

Future of Digital Marketing - AI

As AI can help optimize the Digital marketing campaign by studying the Digital Marketing Campaign by studying customer behavior and habits, the ROI will be higher. To make things even better, AI can talk to multiple people at once.

IoT WIll Reap Profits

The concept of IOT (Internet of Things) has been changed to IOE (Internet of Everything). According to a report by Business Insider, Businesses will be investing $5 Trillion in IOE by 2021.

IOT will help customers make decisions faster and compel marketers to revisit their Digital Marketing Strategies because the devices are so close to the customers all the time that a product can be promoted to them instantly.

Live Chat For Customer Experience

Customers are always right and they can contact a business anytime they want. So, it would be pretty incredible if a business is available 24/7.

How is it possible you ask?

With technological advancements like AI and IoT.

Future of Digital Marketing - AI Live Chat

Image Source

Today, if you want to retain customers then you need a real-time response. It can help customers make purchasing decisions and therefore Live Chat is the center of attention. It gives customers a special feeling.

Cookies Will Be Replaced

Here’s the deal.

Cookies are not cutting it anymore. They are about to be replaced with contextual targeting. After the General Data Protection Regulation (GDPR), marketers have to revamp their Digital Marketing Strategies. This makes the future of Digital Marketing very precise and to the point.

Why?

Things will get a little complicated for ad tech vendors because as per GDPR it would be tough for them to use cookies. So, we can be sure that contextual targeting strategies will successfully replace cookies in 2018.

Future of Digital Marketing - Contextual Targeting

Image Source

Think Global, Act Local

As we’ve mentioned earlier that Mobile devices will dominate in coming years. (More than they are dominating right now) Localization will play an important role in spreading brand awareness. Native Advertising will be on our top priority of the changing future of Digital Marketing list. Native ads can work wonders and make a piece of content go viral on the target market.

Customers Need Experience

Your content can be written by world-class writers but if it is not in tune with your Customer Experience Strategy then you can kiss your conversions Goodbye!

In the ever-increasing competition in the digital world, CX will remain decisive in coming years. Every industry will feel a need to build a CX strategy for improving customer experience in the near future.

Real-Life Experiences Will Matter

In coming years, real-life experiences will matter the most. Consumer-centric campaigns will attract more people towards any brand. Hiring expensive Brand Ambassadors which are completely unrelated to the brand will not work anymore. A product or a service which is for the people, of the people and by the people will prevail in the market.

Storytelling is the Future

We can’t ignore the fact that stories on Social Media are already a big thing and that’s what makes them very powerful and prevalent. Facebook, Instagram, and Snapchat are killing it with their storytelling game. Whatsapp has also joined them in this race.

Future of Digital Marketing - Storytelling

Image Source

A brand can display their products in these stories in a super fun way to attract people towards their brand. Especially, personal brands can grow exponentially with social media stories. Just capture the best parts of the day, compile it in a series of videos or images. Edit them a little bit and voila! You have a great story.

Voice Marketing Takes Control

According to Google, 20% of searches are done through Google. It is not surprising that this number will increase in the future. Consumers use Alexa and Siri for useful information.

Future of Digital Marketing - Voice Search

Image Source

Digital Marketers need to make their Digital Marketing Strategies around it and start capturing voice searches and start showing ads on such platforms. In short, Digital Marketers need to pay attention to it.

Personalized Content Will Be In

Content is the King! It is applicable to every aspect of Digital Marketing one way or the other. Personalized content can retain a customer easily and lead them into buying your products. We cannot ignore the fact that content-rich marketing campaigns combined with voice search, storytelling, and real-life experiences will take your company forward in the future.

To Wrap It Up

Digital Marketing started simple but it has evolved into a multi-billion dollar business. The lucrative domain of the internet is evolving and the insatiable thirst for consuming content and products keeps giving birth to new Digital Marketing Trends and the future of Digital Marketing is going to be more lucrative than ever. Technology keeps going obsolete quick as the attention span of the customers keeps going down. Digital Marketers and entrepreneurs have to be on top of their game to be relevant in the market.

For example, Musically began slowly but blew into a huge market. With time its popularity is declining and from the past six months, the company has witnessed a slow and steady decline in its viewership. If the company doesn’t think of something innovative, it will go out of business quickly.

The bottom line is with new technology getting innovated every second and new entrepreneurs with excellent ideas in Silicon Valley and around the world, one has to keep his/her eyes and ears open for the Future of Digital Marketing.

Digital Marketing Interview Questions

Today we will be talking about Digital Marketing Interview Questions.

So, you’ve finished your Digital Marketing course and landed your first interview in your dream company. Not knowing which Digital Marketing Interview Questions will be asked to you can sabotage your interview

A Digital Marketers is always be prepared. So, Let me cover some questions that can really really help you in your first few Digital Marketing interviews.

 

Why should you be reading this article?

We suggest you read this article because it will assist you to learn things and get good insights on the topics like:

  • Knowledge-based and practical Digital Marketing Interview Questions and Answers.
  • These Questions can help you crack the interview.
  • These are some of the most commonly asked Digital marketing questions and answers asked in an interview.
  • We have a few tips at the end of the article for you to prepare for your Digital Marketing Interview

 

So, Let’s get cracking.

1) How would you define Digital Marketing?

Digital Marketing is all about a brand’s initiative to gain traction across all the digital platforms. Engaging with customers and reaching out to them through digital media.

Conventional Marketing has worked well in the past but it limits a brands reach and interaction with the customers. This one-sided communication hinders the growth of the company. We all know that effective communication is the best way to grow. This is where Digital Marketing triumphs.

Digital marketing is not just plain and simple Sales and Marketing. It has evolved beyond that. Now Digital marketing consists of finding new talents, market research, serving customers, brand building, lead generation, customer acquisition and interaction with the customers.

Digital Marketing has multiple platforms like search engines, brand website, social media, content platforms and a more.

 

2) How can you categorize Digital Marketing?

This is one of the most commonly asked questions in Digital Marketing Interviews. This question will give the interviewer an idea about your understanding of Digital Marketing. You can start off by explaining that there are two types of Digital Marketing:

Inbound Marketing

Inbound Marketing means to attract the audience and traffic/leads to increase the inbound traffic volume via several promotional activities like content marketing, social media, webinars, e-books, newsletters, and SEO etc. This draws the visitors to the website and helps them learn about the company.

Outbound Marketing

This is the quite opposite of Inbound Marketing. In this form of Digital Marketing, the company or the brand reach out to the potential audience or clients via Digital platforms like emails, running ad campaigns and calls.

 

3)Why is Online Marketing used more often then Offline Marketing?

Ans: Digital marketing has various benefits like:

  • High numbers of leads can be generated.
  • The reach is extraordinary. The reach over the audience is vast.
  • Online marketing platforms have no Geographical boundaries.
  • Digital Marketing provides meaningful and actionable data at any time and within the budget.
  • Everything is measurable and can be tracked.

 

4) What is a Responsive Website?

Ans: A responsive website means a site created using Responsive Web Design (RWD). It is a superfast website which adjusts its layout as per the viewport size and the orientation of the device. Whether the content is on the big screen or a small screen the layout provides an optimal experience on the particular screen size.

 

5) What is the most effective way to increase website traffic?

To increase website traffic, the main focus should be building consistent referral links and On-page SEO management. It will not only help one gain visitors but also increase the visibility of the brand. However, a brand should focus on user retention and by providing an amazing User experience.

For instance, getting a link from NeilPatel.com and receiving 10k visitors on the website is quite a good turnout but we already know that the conversion rate will be fairly low. But, if we focus on creating a good User Experience then you will experience an increased rate of visits in a couple of months.

 

6) Tell us some useful Digital Marketing tools?

Tools are very important in Digital marketing. Here are a few tools that you can use for enhanced results:

  • Keyword Everywhere
  • Moz
  • RankWatch
  • Crazy egg Heatmaps
  • Ahrefs
  • SemRush
  • Favicon Generator
  • Google Trends
  • XML Sitemap Generator
  • Alexa Ranking
  • Digital Point Keyword Tracker
  • SubmitExpress Link Popularity
  • Google Keyword Planner
  • Kissmetrics
  • Buzzsumo
  • MailChimp
  • Unbounce
  • Adexpresso

 

7) Do you know the difference between branding and direct marketing?

Ans: The difference between Branding and Direct marketing is that:

In Branding

The brand needs to expose itself on apps and sites with mass reach. The best practices are YouTube ads, custom ads, display adds target and remarketing.

In Direct Marketing

The main focus here is to communicate with the target audience. The best practices here are shopping ads, dynamic search ads and search network only.

 

8) How do you define Google AdWords Remarketing?

Ans: Google Adwords Remarketing is a simple retargeting strategy where a website visitor is targeted again because he landed on the website but didn’t purchase anything.

 

9) What are some of the limitations of Online Marketing?

Ans: There are a few limitations of Online marketing:

Too Competitive: Since the online platform is the most effective, easily accessible, cost-effective and accountable by design, it is preferred by most brands. It gets too tough to get noticed among these competitive brands.

Too much information: Getting information from all sides can be a bit overwhelming. Too much data provided by tools gives you too many options and it can confuse you. It takes practice to get used to all the data and information.

Optimum use of Analytics: Merely having analytics for everything is not the answer. The data is useless if you don’t know how to read it. All the data can be misleading and you can end up in a wild goose chase.

 

10) What made you choose Digital marketing as a career?

Ans: Be totally honest here.

Answer how you got to know about the course? Where you finished your course from? Why you applied for this job in the first place? Why are you attracted towards Digital marketing?

Here talk about the potential of Digital Marketing in the near future and in the long run. This will help you and showcase you as a well-read candidate.

This question will help the interviewer wants to know your commitment to the company and the industry and help them make a decision to pick you as the right candidate.

 

11) How do you keep yourself updated with the latest Digital marketing trends?

Ans: This is a trick question often asked in Digital Marketing Interviews. Your answer will set your level of professional knowledge about the field. Prepare your answer with your personal opinion.

One thing that can be safely said is that Digital Marketing will replace conventional marketing in the near future. But right now, Digital marketing and conventional marketing are complementary to each other.

 

Social Media Marketing Interview Questions

The above questions were some of the generic Digital Marketing Interview Questions but if you want some specific questions regarding Social Media Marketing, we have got that as well. Social Media Marketing Interview Questions are as follows:

 

12) Can Social Media Marketing help my business grow?

Absolutely yes. As a matter of fact, not using social media marketing can actually harm the way your business is portrayed. Having an online presence on social media is considered important and reputable regardless of the business you are in.

 

13) How can my company benefit from Social Media Marketing?

It is not about taking advantage of Social Media. It’s about communicating with your consumers. Being available to your customers and your potential clients via social media is very important nowadays. Developing a relationship with them can help you and them.

 

14) How should we measure our Social Media Marketing success?

Ans: Social Media success is measured by the same metrics as any other marketing activity i.e, leads, traffic and customers. Instead of counting the number of fans and followers, one should focus on how many people it drives to your site, the number of qualified leads, and conversion of those leads to customers.

 

15) What is the cost of Social Media Marketing? What’s the ROI?

One thing a company should always keep in mind that Social Media Marketing is never free. Whether you are asking an employee to do it adding to their workload, spending your own valuable time on it, hiring a social media employee or hiring a digital marketing firm, there is always a cost involved.

The key to getting optimum ROI is to remember that ROI doesn’t necessarily mean revenue. It can mean increasing email subscriptions, getting new leads or even engaging with customers. Your social media marketing strategy should be focused on your goals.

 

16) Is a blog necessary as my company’s Social Media strategy?

Ans: Yes. A blog has multiple benefits. Not only it has SEO focused benefits but also it increases your credibility as an industry expert. A blog is also important for Social Media Marketing.

A social media post with a link to a blog post can increase your traffic. A fresh blog post on a regular basis will give you an opportunity to talk to your fans and help drive traffic to your site.

 

17) Is Social Media for B2C or B2B businesses?

Ans: It’s important for both types of business but in different ways. If it is B2C then you can focus on more light-hearted and fun social media posts. On the other hand, B2B business should focus on valuable industry content. The posts should be used as a tool for connecting a business with its customers. Bottomline, Social Media is important for both types of business.

 

18) How can we use Facebook for marketing?

Ans: Facebook is the biggest platform of choice for over 1 billion people worldwide. You can use this platform to connect and interact with your audience. Interesting content will motivate people to share your content.

 

19) How can we use Twitter for Marketing?

Twitter has over 313 million users. It is ideal for sharing your content because of industry influencers present on this platform. You can connect with them and build a solid network.

Tweeting relevant and valuable content throughout the day will help you gain a lot of traffic and leads through this platform.

 

20) How can we use LinkedIn for Marketing?

Ans: LinkedIn is a great place to share your content because it has over 467 million users in the world. But most importantly it is a great place to share your credentials with the world and interact with your audience online. LinkedIn groups can also be used as useful tools. You can start discussions and answer questions and contribute to discussions. This will make you an industry thought leader.

 

21)  How can we use Pinterest for Marketing?

Ans: Pinterest is an important social platform with 200 million monthly users which can help penetration in invaluable demographics. Posting on Pinterest is simple, save your post as a pin. The post can be an image or a video and it can be linked back to the original source. So, Pinterest can be a helpful source of referral traffic.

 

22) Explain how outreach is an important part of SMM?

Ans: Guest blogging is one of the most widely used methods of getting backlinks to the website. Guest blogging can be done with the help of social media outreach. You can connect with other influencers in your industry on social media, build relationships and come to terms with each other to promote each others content. Guest blogging can boost your traffic and generate more leads.

 

23) Can I Control My Brands Online Presence?

It is not really possible to take control of your brand online because you can’t ‘control’ what they say. Whether you are in a conversation with people or not, people will talk about your brand online. The only thing you can do is join them in a conversation. Get in touch with your followers or subscribers and influence them and channel them in a direction you are happy with.

 

24) How Much Time Should Be Spent On Social Media On a Weekly Basis?

Ans: In Socia Media, timing is everything. You can reach your specific audience in real time and there are many tools that can help you automate and schedule posts but you need to keep track of the activities on Social Media throughout the day so that you can engage with your audience and respond to comments. If social media is done right then help you achieve great results.

 

25) Which companies facebook strategy you really like?

Ans: Now, here you have to give an example of a company or a brand that is similar to the industry you are giving an interview in.

For Example, Reebok is an excellent example of a Facebook page. Their content is clear, motivating and not pushing too hard. The images are high-quality, clear, not too graphic and attractive. The same goes for videos. The engagement on the page is moderate and that’s what makes the page more believable.

 

26)Which companies facebook strategy you really like?

Ans: Now, here you have to give an example of a company or a brand that is similar to the industry you are giving an interview in.

For Example, Reebok is an excellent example of a Facebook page. Their content is clear, motivating and not pushing too hard. The images are high-quality, clear, not too graphic and attractive. The same goes for videos. The engagement on the page is moderate and that’s what makes the page more believable. And that’s what makes their page great.

 

Search Engine Optimization (SEO)

The list of Digital Marketing Interview Questions is long and next on the list is SEO Interview Questions. SEO or Search Engine Optimization is a vital part of Digital Marketing and in interviews, you will be asked several questions related to it. So, let’s get this part of Digital Marketing Interview Questions started.

 

27)  How do you define SEO?

Ans: This is the most commonly asked question in Digital Marketing Interviews. Try to give a short and clear answer.

Search Engine Optimization is a method of increasing traffic to a website by improving a website’s rank on the search engine and its authority.

SEO is interesting because it requires improving the quality of content by infusing relevant keywords. SEO is also about the optimizing the website’s HTML which helps the website to be found on the relevant searches. The HTML optimization includes Meta Title, Meta Description, and Images. Internal Linking and External linking is also important for a website.

 

28) What are factors that help rank on SERP?

Ans: The Factors that help rank on SERP are:

  1. On-Page SEO
  2. Off-Page SEO

 

29) What Do You Know About On-Page SEO?

Ans: There are certain factors that are in On-page SEO like Title tag, Meta tag, Site structure, Links, Keyword and Site Content. We need to optimize all these to gain rankings on SERP.

 

30) What Do You Know About Off-Page SEO?

Ans: In Off-Page SEO we need to work on Directory submissions, link building activities, fresh content and social media. These are the activities that build authority of a website by increasing the Domain Authority of the page.

 

31) What Are The Important Factors Of On-Page SEO?

Ans: Some of the important factors like:

  • Meta tag
  • Title tag
  • Sitemap
  • Internal Linking
  • Bread Crumbs
  • Images
  • Keywords

 

These are some of the most important factors.

 

32) What Are The Important Factors Of Off-Page SEO?

Ans: Some of the important factors like:

  • Blog Writing/ Posting/Creation
  • Article Submission
  • Directory Submission
  • Social Media
  • Press Release
  • Classified Submission

These are some of the most important factors.

 

33) What Is Keyword Research? How do you do it?

Keywords are the key phrases that we have to incorporate in our content in order for it to rank. Keyword Research is a process of finding out relevant keywords that will help you rank on the SERP.

There are certain tools that help in Keyword Research. After typing a keyword in Google, there are certain suggestions that Google spits out. You can use Google Related Keywords. These are the keywords that people search for the most.

 

34)Which tools have you used for Keyword Research?

There are some really excellent tools for Keyword Research like:

  • Keywords Everywhere
  • Uber Suggest.io
  • Keyword Shitter
  • Ahrefs
  • Google Keywords Planner

 

35) What Is Keyword Density?

Ans: There is a certain amount of times that you have to insert your Focus keyword in the article or the blog. If you insert the keywords less number of times then the Keywords Density will be less and Vice Versa. 0.5% Keyword Density is the ideal number. The SEO plug-in will show you the keyword density according to the length of the article.

Note: The above Digital Marketing Interview Questions about keywords can also help aspiring Content Writers

Also Read this for In-depth knowledge of Keywords Research: Keyword Research Cheklist

 

36) What Are WebMaster Tools?

The Webmaster tool is also known as Google Webmaster Tool or Google Search Console. It is a free service offered to all the website admins. This tool can be used to monitor and track your site’s execution, clicks, CTR, and Impressions. You can submit links for Google to crawl, find errors, screen backlinks and a lot more.

 

37) What is LSI?

The full form of LSI is Latent Semantic Indexing. It is a data retrieval technique.

 

38) What SEO Tools have you used in the Past?

Ans: There are a few tools that are my favorite. Like:

  • Google Analytics
  • Google Webmaster Tools
  • MOZ
  • SEMRush
  • Buzzsumo
  • SimilarWeb

 

39) What is Black-Hat SEO and What techniques are used in it?

Black-Hat SEO techniques are forbidden techniques that are banned by Google. If used then these techniques can result in penalizing your site.

The Black-Hat techniques are:

  • keyword stuffing
  • hidden link
  • incorrect keyword
  • mirror side
  • doorway pages
  • link farming

 

40) What metrics do you measure for Seo success?

The success of an SEO campaign depends on the type of business and your business objectives.

However, there are three factors or key performance indicators that should be considered in the success of an SEO campaign.

  • Traffic
  • Rankings
  • Conversions

 

41) Do you know about DA and PA?

Ans:  DA stands for Domain Authority and PA stands for Page Authority. Domain Authority can be found out by a tool developed by Moz. This tool predicts how well a website ranks on SERP. DA is scored out of 100. So, the higher the DA the better a website performs.

PA stands for Page Authority. This is also developed by MOZ. It figures out how a specific page ranks on SERP.

 

42) What are Internal Links and Anchor texts?

Internal linking is a procedure of linking your specific page to a page of your own website. This factor is taken into consideration in On-Page when Google crawls a website. It tells Google how well internally connected a website is.

Anchor text is a Hyperlink that takes you to the linked page. For example, If  I want to link my homepage in one of the articles on the website then all I have to do is put the word HomePage in the article and hyperlink it to the homepage. Then the word HomePage becomes the Anchor Text.

 

43) What are 301 and 302 Redirects?

Both of these redirects are used to redirect one page to another. The only major difference between these re-directions is that 301 is used for permanent redirection and 302 is for temporary redirection.

Note: All the SEO related Digital Marketing Interview Questions are handpicked for freshers.

Google Adwords Interview Questions

Next on the list of Digital Marketing Interview Questions is Google Adwords. Nowadays every aspiring digital marketer is expected to have a little working knowledge of Google Ads. It is an integral part of Digital Marketing so don’t shun the idea of not keeping Google ads in the list of your Digital Marketing Interview Questions.

44)  What is Adwords?

Adwords also known as Google AdWords is one of the services by Google where advertisers use for online promotion of their website or content. Adwords is majorly used for traffic and lead generation. The ads are short with refined keywords and partner websites.

 

45) What is Broad, Phrase and Exact match Keywords?

Ans:  Broad Match is a match type which reaches a very wide audience. When someone uses broad match, their ad will be eligible to appear whenever someone searches for a query that includes any words in the key phrase. For example: If you use broad match “Luxury Car” then your ad will be visible if some searches “fast cars”, ‘Luxury cars” or ‘Super Cars”.

Phrase match gives you a higher control of your ads. Your ad will only appear if some searches using your keyword in the exact order, but there might be other words either entered before or after that phrase.

Exact match is the most specific keyword match. If using exact match keyword type, your users will only be able to see your ad when they type the exact keyword phrase.

 

46) What is Enhanced CPC and Manual CPC?

Ans: Enhanced CPC or ECPC is designed to get more conversions from manual bidding. It automatically adjusts your manual bids for clicks that seem more or less likely to lead to a sale or a conversion.

Manual CPC is a bidding method that gives you control over your ads bidding. It lets you set your own maximum cost-per-click. It is completely different from automated bid strategies which set the bids for you. You can set the maximum amount that you could pay for each click on your ads.

Note: Get more knowledge here – Google Adwords Help

 

47) How do you analyze your competitor’s Google ad campaign?

Ans: There are several ways to analyze your competitor’s Google Ad campaign. Once you’ve got some experience in Google Adwords then you can easily interpret different elements in your competitor’s ad campaigns.

There are different tools that can be used to analyze your competitor’s ad campaign:

1) Spyfu

2) SimilarWeb

3) Ispionage

Google Analytics Interview Questions

It doesn’t matter if you are running an SEO campaign or an Adwords campaign, Google Analytics comes in handy to measure certain KPI’s of your campaign. We have listed down some GA questions so that you can include them in your Digital Marketing Interview Questions list. These questions will help you a ton. One thing to keep in mind is that these Digital Marketing Interview Questions are for freshers.

48) What is Google Analytics and why is it used?

Answer: Google Analytics is a free web analytics software developed by Google to track the performance of your website. The main aim of this tool is to provide information about the site like Total users, Total sessions, bounce rate and more. This helps the admin of the website to make decisions on how to improve the website’s traffic, leads, and revenue.

 

49) What are conversions and How to track them via GA?

Ans: Conversions are directly related to the goals that you have set for yourself. Conversions take place when a predefined goal is accomplished.

Conversions are also related to the ROI of the business. In simple words, if someone takes a desired action on the website, it is a conversion. For example, purchasing a product or filling a form. Whatever goal you’ve set for your website is a conversion.

 

50) What is a session?

Ans: If a user visits your website then a session starts. A single session can last up to 30 minutes without any activity. A new session will automatically start if the source of the traffic or the user changes. For example, if someone visits the website via organic results and that same person opens the same page via social media then a different session will start.

 

51) What is a segment in analytics?

Ans: A segment can be defined as a subset of data of all the data available. For example, we can create a segment for social media, paid traffic or organic traffic etc.

 

52) Define goals and How many can be created in Analytics?

Ans: A goal can be defined as a finished user activity also known as a conversion. A conversion indicates the success of your business. Only 20 goals can be created per web property.

 

53)  What Is Bounce Rate?

Ans: The amount of time a user spends on a website can be related to Bounce rate. If a visitor leaves the website as soon as he lands without visiting any other pages then the bounce rate will be high. Higher bounce rate means users are not interested in your site and it is negative for your website.

 

54) What is an optimal bounce rate for a website?

Ans: Ideally a websites bounce rate should be 30%.

 

55) What is a Funnel in Goals?

Ans: A series of pages which are expected by the user to be visited the final page which completes a goal is called a funnel. For example, an e-commerce websites funnel will go something like this:

Signup -> Add to cart -> Add Address -> Make Payment -> Thank You Page.

 

56) What do you mean by Cohort reports?

Ans: A group of users who share common characteristics and habits can be called as a cohort in the Analytics dimension.

 

57) What is the use of Acquisition reports?

Ans: Acquisitions can be used to find out the source of traffic like paid traffic or organic traffic.

 

58) What Is Attribution In Google Analytics?

Ans: Attribution means the rule or set of rules, that determines the proper flow of the funnel. For example, if a sale takes place then it is Attribution models job to figure out the proper flow of the conversion.

 

59) What Is Real-time Data In Analytics?

Ans: With this tool, we can find out the present traffic or the number of users present on the blog.

 

60) Can we track Google Adsense data in Google Analytics?

Ans: Yes, We can connect our Google Adsense with GA using the Publisher tab.

 

61) What do you understand by Average Load Time?

Ans: The average amount of time a website takes to load in the browser can be called Average Load Time. The faster the website loads the better it is for SEO.

 

62) Explain your understanding of Analytics?

Ans: Computerized Analytics is a mixture of numerical measurements and PC Programs. It provides the admin of the website with a ton of information which helps the admin to make better decisions.

 

63) What do you analyze the most in GA?

Ans: GA provides us with loads of information and pieces of information, all very important to concentrate on but these are things we can concentrate more on:

  • Unique Vs. Returning Visitors
  • Bounce and Exit Rate
  • Traffic Sources
  • Funnel and Goal Conversions
  • Top Performing Pages/Landing Pages

 

64) Is it possible to track my Adsense campaign with GA?

Ans: Yes, GA can measure the achievement of your Google Adsense. If your goal is to generate income through Adsense activities, Waisberg suggests using Google Analytics pages Report. It gives on-point perspective of which page performed the best.

 

65) How can I track and improve E-commerce sales?

Ans: You can use Goal Funnel highlight to track and investigate the endeavors of your e-commerce website.  It can even track the individual shopping basket.

 

66) How to find the keywords that are sending paid traffic to my website?

Ans: We can easily identify those keywords. The keyword column has divided paid and organic traffic.

 

67) Can the data from GA be tempered?

Ans: No, tempering of data is possible once it is processed.

 

68) What Is Benchmarking?

Ans: Benchmarking helps us to compare the data that relevant industries share anonymously and further helps us to aggregate that data.

 

69) How to setup install tracking for mobile apps?

Ans: In the first step, simply enable app install tracking in your account for Android and iOS. In the next step, you have to update your Analytics SDK for iOS and Android.

 

70) How to find out the popular pages on my site?

Ans: You can find out the popular and most clicked pages under the behavior tab and by clicking landing pages.

Note: These Google Analytics related Digital Marketing Interview Questions will help you but you need to work with the tool to get some hands on experience.

A Few Tips For The Interview

These Digital Marketing Interview Questions will prepare you for the interview but there are some things that you can do make your first impression so good that they get impressed before even talking to you. So, here are some tips for you:

  • Make an Incredible CV: Your CV is not just your ticket to the interview but it is also something that decides the topic of discussion. So, mention some of the strong points that you are expert in, in your CV.

 

  • Show yourself as a great Researcher: If you don’t know enough about the company then it shows that you are uninterested about the job and you are not aware of the job you are about to take. Read about the company and throw some facts and figures when questions are asked.

 

  • Practice the above-given questions: Practice the above questions with your friends and family to get a hang of the pressure of an interview.

 

  • Show some Hands-on Experience: The interviewers get instantly impressed if you have some hands-on experience. A study shows that you are 2.38 times more likely to get a job if you have some sort of experience.

To round it Up

Digital Marketing is one of the most emerging fields and the more emerges the process of hiring professionals becomes tough, even for entry level jobs. The list of the above Digital Marketing Interview Questions are designed to help freshers to land there dream job. To provide practical knowledge based answers these Digital Marketing Interview Questions were handpicked by experts.

Hope this article helps you in one way shape or form.

Stay tuned for more amazing articles.

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digital-campaign

 

Digital Marketing – How much of it is white noise and how much truly shows results? Any doubts surrounding this question have clearly been dispelled with marketing online reaching every nook and cranny of every business in every country. No one can escape it.

I have been at it for a while (since 2013) and I am still learning.

I wanted to give you a leg-up on insights around Digital Marketing that could help kickstart your journey in Digital Marketing.

The Why to any experience is essential for it to be life-changing. So let’s get to it.

Why Digital Marketing?

The Landscape Is Changing Way Too Quickly

With fast-evolving technology and market changes, it has become increasingly important to stay updated in order to stay ahead. Being on the outs widens the knowledge gap making it difficult to catch up with every passing trend. Every day there is a new tool, a new update, a new channel. Businesses are moving online and it’s important to stay current to survive.

Marketing Isn’t Silo’ed Anymore 

The lines between technology, design, and marketing within the realms of digital marketing are now blurred. Every marketer should understand the basic workings of Tech & Design integrated with Marketing to fully comprehend the potential of Digital Marketing as a Weapon of Mass Dissemination.

Core Skills

These days digital marketers don many hats and that too seamlessly. They go from being savvy business developers, storytellers that use words and visuals to their advantage and discerning analysts that listen to what the numbers are saying – with equal ease.

You’ve understood the Why, you are super close (one paragraph away) to discovering the How but before that, you need to ask yourself ‘What do I want to learn and be great at?’

The skillset around Digital Marketing has expanded a great deal. Social Media Strategy, AdWords, SEO, Analytics, Animation, Infographics and their extended cousins have gained cult status in today’s times. Businesses and clients have come to expect these services from marketing service providers in addition to basic strategy, content, design, and execution.

Zero in on what you are good at or wish to develop. Are you a storyteller? Are you into numbers? Find your core skill. It could be Business Development, Content Creation/SEO, Data Analytics or a balanced mix of all.

How to get started and get good along the way

Specialised/In-depth training

A wide array of resources online, many of which are freely available make it possible for budding marketers and old-school professionals to step up their game through specialized, in-depth training. Work towards gaining insights into the skills you wish to pursue and take it from there.

Cross-Functional Training

Once you are comfortable with a particular area of execution and have gathered a fair bit of experience in applying the insights you gathered, it is the right time to mix things up. Crossover to learning and working towards other skills that are an integral part of your work universe. Increasingly so cross-functional training is gaining acceptance and being encouraged in industries and businesses for teams to be more collaborative, communicative, innovative, experimental and diverse. Cross-functional training is crucial to reinvent yourself and stay relevant in more ways than one.

T-shaped Marketer 

Buffer published a phenomenal blog on How to Become a T-Shaped Marketer that highlighted the traits of a marketer across primary components like Base Knowledge, Marketing Foundation, and Channel Expertise. This nifty graphic shows how the T shape provides a framework to depict people with diverse skills, at varying levels of depth and breadth.

Modes of Learning 

You have the option of reading blogs, watching videos, listening to podcasts and attending webinars and workshops related to the topics you choose to learn. Zero in on what works for you and the format you are most likely to keep going back to consistently. You could mix it up too as long as the learning is on-going and effective in gaining clarity on concepts you choose. Find content in the medium you most relate to and consume it. Daily and diligently.

Learning by Doing 

After having gained a fair bit of conceptual knowledge, getting some hands-on experience would help gauge your understanding of the topics and will further learning through live application. Startups are always on the lookout for interns and working professionals have the option of contributing their efforts and time to organizations, especially non-profits who need these services and would be willing to let you try your hand at it. You could also initiate an independent project that could use these skills.

What are some of the Best Digital Marketing Resources Out There

There is no dearth of courses, tutorials and free aids that can help you find your way in the world of Digital Marketing and become a force to reckon with. There are two broad options to go at this. You can immerse yourself in a course (online/in-person) that walks you through various topics of significance, followed by quizzes, assessments and a certification. This is the end-to-end option most effective for individuals who prefer the traditional classroom style of teaching. You could also resort to learning individual topics separately based on your area of interest and application. This works well for those who enjoy self-learning and are willing to invest the time, effort and discipline required for a sustainable self-learning format.

End to End Digital Marketing Courses

Here is a short list of some the best courses available in the online and offline space.

Disclaimer: I don’t make money promoting these courses. There are so many references online, so having something curated from all that content out there might be helpful. All the examples here are available online.

Specialised courses and Self-Learning Resources

Here are some aids to help you get started with specific areas.

Every minute new ideas, strategies, and software are joining the ranks of established systems of Digital Marketing and challenging their status quo.

This was just the tip of the iceberg. There is a lot more where that came from.

Keep up and keep at it. Cheers!

Gif Courtesy: Giphy